Biography by Gioia Manuli

I was born in Milan but i spent my childhood in Athens. There i attended a french primary school where i learnt the language and more than that about french culture and style.

I studied Art and Art direction in Milan and photography in London. In my twenties i started working as a fashion stylist in different italian magazines like Marie Claire and Maximes.

My work as a photographer took me in Asia India and Indonisia where i started my own bikini collections. My own collection “moi Je suis” was produced in italy and Bali and was sold all over europe, it was especially successful in south of france.

Through my trip to Asia and South America i become involved in charity work and i published my first photography book No Ego to raise money for girl’s school in Argentina and a second one to build a traditional Hospital in Tibet.

In the last few years i’ve been designing a cachemere yoga and gym wear collection together with swimwear and jewelry.
At the moment I live between London and Milan.

Philosophy

Humanizing is a sustainable brand of cashmere and silk gym wear, suitable for both yoga and streetwear. A Zen capsule collection of gym wear for urban leisure or soft clothing for yoga.
The philosophy behind the brand is an appeal to all of us to cherish our humanity.
The colours of the collection reflect the beauty of our planet: its mysterious, empty landscapes with the colours of the moon and the sand of deserts empty of mankind. The human race has not been kind to the planet: only now are we beginning to realise the gravity of global warming.

Humanizing is a kind of Shamanic Journey, a dream within a dream, a subconscious confession to the heart, a PRAYER FOR THE UNIVERSE and for new generations.
By wearing this collection we support a natural lifestyle and a genuine kind of beauty for a new type of human: the woman of the future with a spiritual and futuristic beauty connected to Mother Earth and its ethical values.
Love is nether a state of grace nor an illusion but is a part of BECOMING HUMAN, a condition created moment by moment by human beings with intelligence and heart. The only emotion that artificial life cannot yet experience.
So always be in love.

Raw Material

Our production of cachemire and silk is naturally 100% MADE IN ITALY. Everything is done with a great attention to details and love for italian crafts.